Available for Growth, Marketing and GTM Strategy Roles in APAC

David Eka
Wijaya.

Growth and Marketing Strategist in Fintech and Web3

I read a market the way I read a growth funnel, looking for the signal underneath the noise. Three multinational fintech brands, one Web3 community, and one agency of my own later, my job is the same: turn a cold audience into a trusted one, then turn that trust into revenue.

Email Me → Get In Touch
Portrait of David Eka Wijaya
South Tangerang, IDOpen to Work
30M+Views Generated
80K+Followers Built From Zero
$2M+Product Launch Supported
3Fintech Multinationals Served
01 / Profile

About

I'm a results-driven growth and GTM professional with experience across fintech, Web3, and digital products, spanning product strategy, marketing, and social media growth. I build and execute go to market strategies, scale communities and content, and drive adoption through data driven experimentation.

My background in Business Management shaped how I approach growth: not as a content calendar, but as a market research problem. I've used that lens to help operations teams reach product-market fit, and to help three multinational fintech brands turn cold, skeptical audiences into engaged, converting communities.

In late 2024 I founded Jelas Digital, legally registered as PT Jelas Advisory Digital, a growth marketing agency that now runs full funnel growth for 10+ SME/B2B and FMCG clients. I run the full stack myself, including market research, PR, community management, and advertising, and I stay hands on with the craft, filming, editing, and writing every piece of content that carries the strategy.

LocationSouth Tangerang, Indonesia
LanguagesIndonesian (Native), English (Fluent)
EducationBBA, Business Management
Prasetiya Mulya University
CompanyFounder, Jelas Digital
(PT Jelas Advisory Digital)
Emaildavidekawijaya1@gmail.com
Phone+62 851-2131-3631
Strategic MgmtMarket ResearchStartup Valuation Data AnalysisFinancial MgmtConsumer BehaviourDecision Analysis
02 / Track Record

Experience

Founder at Jelas Digital
Dec 2024 to Present
Tangerang, Indonesia · Legally PT Jelas Advisory Digital
  • Built and run a growth marketing agency delivering strategy, content, funnels, and audience growth for 10+ SME/B2B and FMCG clients across F&B, automotive, retail, and Web3.
  • Generate consistent monthly revenue of IDR 30 to 40M through a full funnel sales system that combines cold outreach, partnerships, and content driven acquisition, including a six figure deal closed within one month.
  • Drove 10M+ organic views for Pigeon Corporation's new brands (POIPOI & Bumil) through targeted UGC content strategy.
  • Cut client marketing spend by up to 50% using micro-KOL activation and high-reach local campaigns.
Product Manager at Seefluencer
Mar 2025 to Oct 2025
Tangerang, Indonesia
  • Led end-to-end marketing strategy for the in-house agency, sustaining 1M+ monthly reach for international clients including Mobee, Finex, and FBS.
  • Played a key role in launching the Circle Seefluencer e-learning platform, owning UX research, user interviews, and product testing, and contributing to IDR 100M+ in revenue within the first month.
  • Supported go-to-market and strategic planning for educational products, helping drive 1,000+ book sales in 5 months.
  • Core team member of a creator growth ecosystem supporting 500+ creators with a combined 25M+ followers and 15B+ total views.
Community Manager (Contract) at NFTHud
Oct 2021 to Jan 2022
New York (Remote) · SaaS + Web3
  • Grew an NFT community from 600 to 10,000+ members in 3 months through targeted outreach, partnerships, and structured engagement.
  • Led community initiatives that strengthened user loyalty and increased product visibility.
  • Managed high volume communication across prospects, users, and internal teams, curbing FUD and scam activity while supporting a product launch that generated over USD 2M.
03 / Case Studies

Content That Moved The Numbers

Eight brands, one underlying problem each time: a good product nobody trusted enough to click. Here's what changed when the messaging did.

Jelas Digital, Agency Work

PT Jelas Advisory Digital
POIPOI by Pigeon top performing UGC content grid
POIPOI by Pigeon
FMCG B2C · Snack Launch
12.9M VIEWS

UGC campaign for POIPOI's snackbar launch, with kid creators role playing as adults for a playful contrast built for virality and reach across 50 videos.

10M VIEW TARGET→12,915,437 VIEWS / 50 VIDEOS
Bumil by Pigeon top performing UGC content grid
Bumil by Pigeon
FMCG B2C · Snack Awareness
15.6M VIEWS

Storytelling UGC built on relatable pregnancy and household moments, with clean, on brand talent creating emotional, natural product introductions.

10M VIEW TARGET→15,619,576 VIEWS / 50 VIDEOS
Servo Garage Instagram results screenshot
Servo Garage
Automotive Workshop
500K VIEWS / 3 WKS

Repositioned around identifying small damaged parts before major repairs, then built trust through founder presence and genuine workshop content.

WORD-OF-MOUTH ONLY→500K+ VIEWS, MORE INQUIRIES
KIV Grosir Instagram results screenshot
KIV Grosir
Wholesale Fashion B2B
25X ROI

Reframed the narrative from price to reseller success and social proof, replacing manual canvassing with a scalable content acquisition channel.

MANUAL CANVASSING→1M+ VIEWS, 1K+ WHATSAPP LEADS
LW12 top performing UGC content grid
LW12
FMCG B2C · Detox Drink
3M+ VIEWS

Personal transformation storytelling UGC, a healthier lifestyle journey woven with a relatable love story angle to drive emotional engagement.

3M VIEW TARGET→3,054,184 VIEWS IN 1 MONTH

Seefluencer, Client Portfolio

Forex & Crypto Brokers
Mobee content example, crypto meme format Mobee content example, market update graphic
Mobee
Crypto Exchange
100K+ REACH

Daily content series on crypto memes, trading tools, chart breakdowns, and product updates, positioning the exchange as trusted and relatable to retail crypto users.

0 PAID ADS→100,000+ REACH IN 1 MONTH
FBS content example, bearish reversal pattern breakdown
FBS
Forex Broker

Ran content across two regional markets, FBS Indonesia and FBS Africa, under the same in house content system at Seefluencer, adapting trading education and market update formats to each audience.

FBS INDONESIA·FBS AFRICA
Finex Forex content example, day in the life of a trader Finex Forex content example, candlestick chart breakdown
Finex Forex
Forex Broker
+450% FOLLOWERS

Rebuilt Instagram content around real, relatable moments instead of polished finance broker messaging, turning engagement into client leads.

8,900→49,000+ FOLLOWERS
Octa Indonesia content example, sell signal graphic
Octa Indonesia
Forex Broker
1M+ VIEWS

Iterated through content formats until we found what actually worked, reaching solid engagement through organic short form video alone.

NO PAID PROMO→1M+ ORGANIC VIEWS
PlanningLed the full creative process, from content planning and scripting to shooting and publishing.
CollaborationWorked closely with creators and talent to keep production running smoothly.
DistributionFocused on TikTok and Instagram Reels to maximize organic reach.
SystemsBuilt repeatable systems that made content production consistent and scalable.
04 / Headline Results

Key Achievements

Market Growth

Led UGC and content-driven growth campaigns achieving 10M+ organic views in three months, while reducing client marketing costs by up to 50% through efficient creator and micro-KOL strategies.

User & Community Growth

Scaled a global Web3 community from 600 to 10,000 members in 3 months, supporting a product launch that generated over USD 2M and strengthened user trust, engagement, and retention.

05 / Toolkit

Skills

Marketing & Growth

  • Growth Marketing Strategy
  • Content Marketing
  • Go-To-Market (GTM) Strategy
  • Product-Market Fit Research
  • Community Management & Building
  • Social Media Marketing
  • Public Relations (PR)
  • Digital Advertising

Research & Analysis

  • Market Research
  • Customer Journey Mapping
  • Consumer Behavior Analysis
  • Data-Driven Decision Making

Content Creation

  • Copywriting
  • Video Recording & Editing
  • Campaign Storytelling

Tools

  • NotebookLM (research synthesis)
  • Antigravity (market analysis)
  • Content / Social Media Management Platforms

Industry Experience

  • Fintech Marketing
  • Web3 / Blockchain Ecosystem (BD & GTM)
  • Startup / Founder Experience
06 / Get In Touch

Let's Build Growth That Compounds

Open to Growth Strategist, Marketing Strategist, and GTM roles across APAC, in fintech, Web3, or anywhere a market needs to be read closely and moved deliberately.

davidekawijaya1@gmail.com +62 851-2131-3631
LinkedIn ↗ Email ↗ WhatsApp ↗